Calling it a mobility suite discounts all the other amazing features Microsoft offers
We live in a world of acronyms. If we can make it shorter and say it faster, thatâs what happens. Customers often do this to companies, whether those companies like it or not. All the money spent coming up with a productâs name gets thrown out the window. Customers want to call it something else.
Smart companies bow to the demand and adopt the acronym. Thatâs how Kentucky Fried Chicken became KFC. Which brings us to the Microsoft Enterprise Mobility Suite. It needs to be renamed, and hereâs why.
This collection of powerful products builds an essential platform for doing business in the modern mobile age. You can manage different device types from within a unified environment. Its footprint touches both the cloud and on-premises. Microsoft Enterprise Mobility Suite tames the frustration and security threats caused by employee-owned devices.
Calling Microsoft Enterprise Mobility Suite by its name is a mouthful. Itâs why many IT professionals have already begun to call it by its acronym. Short and sweet. EMS.
State the nature of your emergency
The problem with this is that the acronym is already taken. If you announce that your company is about to start using EMS, you can be misconstrued. SomeoneÂ might think you just told them that your company has the need of emergency medical services.
Whatâs in a name?
But even if it werenât for the unfortunate acronym, the name still doesnât do the product justice. Microsoft often usesÂ a generic naming strategy for products. Itâs an efficient way to create a brand that positions itself in the marketplace. A generic word can achieve category ownership.
Take Microsoftâs popular word processing product. Can you get any more generic than âWordâ? It describes the function of the software. It works perfectly.
It should work just the same for Microsoft Enterprise Mobility Suite, but this name doesnât really give insight into what the product is really capable of. Which is a shame because it does quite a lot. Lucky for you, we covered all of it in a four-part series:
A better name?
Microsoft has the right idea: Name a product after what it does. In this case, though, âEnterprise Mobility SuiteâÂ just doesnât encompass the totality of what theyâre offeringâand the acronymâs already been taken.Â When you use Microsoft Enterprise Mobility, everything works beautifully together.Â Maybe it should be called Microsoft Kumbaya instead.
Interested in learning more about Microsoft EMS and how it can help your enterprise? Give MessageOps a call at 877-788-1617 or request a consultation and weâll reach out you.